King Rogers recently wrote an important article in RetailSolutionsOnline.com entitled how to “Maximize Your Video Investment.” Rogers argues that underutilization of video is a waste of an important capital asset and that video data can provide intelligence which will garner big rewards.
Rogers says, “I don’t think we fully seize the capabilities of captured video in reducing losses and improving business because we don’t use it as much as we possibly could in pursuing criminal matters or in defending civil cases.” He believes this because, “Someone… recently told me that during the course of a day a big box retail store with about 35-50 cameras deployed throughout the store only capture about 10 minutes of video that is actually used.” This is a huge gap and provides big opportunity for retailers to reclaim lost profit.
Rogers points out that retailers need to use video for more than just deterrence. Video should also be used to collect intelligence from which a retailer can make better decisions in order to prevent loss.
I couldn’t agree more. In fact, I would go a step further than Rogers. Rather than passively monitor video assets of its clients, Iverify is able to proactively view and respond to a myriad of triggered events including door opening and closings, safe opening and closings and triggers from the POS. When an issue is detected, Iverify is able to intervene with in-store audio and police or medical dispatch in real-time. Intelligent video monitoring like this is an effective way to maximize your video investment.
The Inside View is a blog chronicling Iverify’s thought-provoking perspective on business, technology and the security industry.